International Business

Competition for International Travel is on the Rise

The U.S. has begun implementing several measures to enhance the international traveler’s arrival experience at American airports. The goal is to attract some 100 million international visitors and billions of dollars each year to the United States by 2021.

International visitors have led the recent tourism records set across South Florida, accounting for nearly three-quarters of all tourism dollars that are spent in the region. To make their arrival easier and more pleasant, the White House has asked for more automated passport control kiosks at busy international airports, elimination of paper customs forms, new technology for passport and customs information to be entered on mobile devices, and more.

Over the last five years, the number of annual international visitors to the U.S. has increased by 19 million – many of those arriving at South Florida’s major airports. As a result, the White

House’s list includes Miami International Airport, one of the nation’s busiest international gateways, and Fort Lauderdale-Hollywood International Airport, which has seen a big increase in international flights.

With an eye toward upscale international guests, CEO & Chairman of Turnberry Jeffrey Soffer has guided major enhancements at both Fontainebleau and Turnberry Isle aimed at enriching guest experiences so both properties remain in-demand resorts. As a result, Fontainebleau Miami

Beach and Turnberry Isle Miami are attractive destinations for many discerning international travelers.

In a joint letter, Department of Commerce Secretary Penny Pritzker and Department of

Homeland Security Secretary Jeb Johnson said other countries will be competing fiercely for tourists and: “First impressions matter. When overseas travelers arrive at our airports, it is important that they have a positive experience” (read more).

Following strong bookings for Turnberry Associates’ Fontainebleau Miami Beach and Turnberry

Isle Miami during Art Basel and the Miami Beach Wine and Food Festival, an influx of international tourists can be expected to boost occupancy even further.